The Legend of Bagger Vance

I'm reading The Legend of Bagger Vance by Steven Pressfield (in the movie Will Smith plays Bagger and Matt Damon plays the golfer) which is about a mystic caddy and has-been golf champion. The story is told and retold over time and has become a legend. Within the community everyone knows about Bagger, his odd training exercises and far-ranging discussions to get golfer Junuh back into a champion's frame of mind.

What makes the story compelling is the novel approach by Bagger and the overcoming of adversity by Junuh to again become a champion. Legends are constructed from accomplishments.

We spend much time and effort to increase our knowledge, skills, and experience – our accomplishments – but are we doing anything to update our legend which chronicles these results?

As in the book, our legend grows by word-of-mouth in the community by people who know us and what we've achieved. Like asking a neighbor about which company to use for lawn service or to paint the house, a person's knowledge of your good points is conveyed by conversation but typically the story does not travel very far.

Today we have many tools to develop and disseminate our legend and increase visibility for our accomplishments, thoughts, and ideas. Social and professional media networks offer vehicles to create a personal and business profile in text, pictures, and video. Blogs and forums offer a platform for sharing your thoughts and ideas with others. The internet and search creates a permanent accessible repository of items related to you and your activities.

Writing a profile on networks like LinkedIn, Google Plus, Blogger, Twitter, GovLoop, and Facebook, gives you a public presence – routinely updating the profile gives you a public personality.

Does this seem like it would take a lot of your time, or that you are self-absorbed and just bragging about yourself? Neither is accurate – done right. You can easily keep your profile current with a consistent investment of about 10 minutes per week. You will be sharing information about capabilities, knowledge, and skills, not bragging about going to the mall or the symphony.

What is the worst comment to hear when vying for a project or a job? “I didn't know that you had experience in that area”

How do you feel about creating and updating your profile as a competitive edge?