You experience something of interest
and write a blog post to share it with others. It may be from a
conversation, an event, points made at a conference, or your experience in
making something.
If you are merely reporting, the reader
gets a pretty flat experience – the true value is absent from the
post.
You are the one that creates value for
the reader by sharing your thoughts,
observations, and the best things learned by the experience. Why?
Because your view is unique and insightful for the reader – much
beyond the mere highlights of the topic. A case in point...
Recently I heard a talk by Steve
Wozniak – the Woz behind the technical brilliance of Apple –
with two other prolific bloggers. Same session, same speaker, heard
the same things – but here's what each person took away from the
presentation:
- Design around the features of the technology, but keep the user in mind when creating process
- Each time Woz showed him the latest project, Steve Jobs said “I can sell that”;
Best thing learned for each – what a
broad range of take-aways from his talk. Imagine how different the
three posts are about this meeting.
Same is true for other bloggers with
large followings – readers read Dana
Blankenhorn for his insight about the on-line world, not the
reporting about what's new or changing; same is true about marketing
and Seth
Godin – it is the distilled wisdom of his posts that drives the
traffic to his blog.
Bloggers create value by offering their
thinking on a subject and what they've discovered. Readers
frequent places where they receive value – this certainly applies
to blogs as well.
Do you agree?
Check out Blah,
Blah Blog at the Web
Managers Roundtable, on August 9, and BlogLab,
coming August 16.
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