When you speak, you want your message to be memorable for the listener – to have effect... to spur action... to persuade. To be truly successful requires going beyond mere talking to creating an image – a picture which develops in the listener's minds eye.
Jim Valvano was head coach of the NC State Basketball Team and enjoyed success on and off the court in his role – particularly in recruiting top players. Of course, he did the usual things to recruit prospects – home visits with the student & his parents; talks about scholarship opportunities; tour of the campus.
At the end of the campus tour, Coach Jimmy V and the prospective player headed into the basketball fieldhouse, which was dark – only the emergency lighting offering faint ghost-like illumination of the huge structure. As the two walked on to the basketball court, a bright spotlight snapped on.
In this circle of light center floor was a folding chair....on the chair was a basketball jersey draped over its back...visible on the back of the jersey was the name of the player prospect! Message complete – vivid – memorable – effective.
Think about a time when you experienced a compelling picture from words and actions – Please share its effects as a comment below.